Why UX Design Needs Content Strategy
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.”
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.
In this workshop, we'll discuss approaches you can use on projects to:
• Fit content strategy activities into your existing UX design process
• Plan for content that aligns with business goals and user needs
• Evaluate existing content and make decisions about what to do with it
• Maintain content over time, with clear ownership and review processes
comments
I'm working on a ginormous post-secondary/education website right now and the timing couldn't be better for this workshop! Looking forward to it.
When I received the workshop sign-up email the workshop is already full. Any chance the notes or slides or videos from your workshop will be available anywhere for people like me who will be missing out?
Hello Content Strategists!
You will need to bring a laptop for this workshop.
That is all. Carry on.
Hmm, no laptop. Will pen and paper suffice? iPhone? In any event, I'm interested in strategies for evangelizing the need for content strategy to the large company that I work for, whose content is largely data, and whose website is largely an IT vehicle.
For the exercises that require a laptop, you'll be working in pairs or groups. You'll be okay without a laptop of your own. But select a friendly person to sit next to! I'm sure you'll have plenty to choose from.
If you have a chance, I'd love to know a little bit about what you'd like to get out of the day:
http://www.surveymonkey.com/s/WCDD765