"I love the educational atmosphere. It's great to learn from folks who are eager to learn themselves. Their ability to relate their experiences to the course material was really effective."
— Jason Goldman, Google

Genevieve Bell

Genevieve BellGenevieve Bell is an Intel Fellow and director of the User Experience Group within the Intel Digital Home Group.

Bell joined Intel in 1998 as a researcher in the Corporate Technology Group’s People and Practices Research team – Intel’s first social science oriented research team. She helped drive the company’s first non-U.S. field studies to inform business group strategy and products and conducted groundbreaking work in urban Asia in the early 2000s. Bell currently leads an R&D team of social scientists, interaction designers and human factors engineers to drive consumer-centric product innovation in Intel’s consumer electronics business. In this role she is responsible for setting research directions, conducting comparative qualitative and quantitative research globally, leading new product strategy and definition, and championing consumer-centric innovation and thinking across the company.