Speakers

Jared Cole

Workshops: From Products to Services: A Service Design Crash Course

Service design is a holistic approach that focuses on understanding the service first before introducing products into the service. By understanding the system, designer access what products or behaviors impact the system both positively and negatively, with a perspective that all elements within the system, from product to human behavior, are interrelated and form the service. Service design puts the people who interact with the service as central figures in identifying opportunities to improve the service. However, there is equal emphasis on the people delivering the services as well as the business needs.

In this workshop, we will provide an introduction to service design practice and methods. We will examine a particular service that all participants will be very familiar with, map the journey of several service stakeholders, create a service blueprint, and create solutions that support the overall goal of the service. In doing so, we will identify touchpoints and stakeholders, the overall service goals, participant goals, business goals, as well as the overall form of the service.

By the end of this workshop, participants will:
- acquire a foundation for understanding service design
- develop knowledge about several service design tools
- consider ways to bring service design into their current practice
- learn where to go to find out more

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Jared is a design strategist and interaction designer at Adaptive Path. He firmly believes that design is a fundamental human instinct and that learning and practicing design gets you a glimpse into what makes human beings tick. Jared’s particular focus is on culture, behavior, and experience.

Jared began his work experience as an interface designer at The Screen House, where he explored communication theory, visual design, and information architecture. He later joined Simmons College as a senior designer working on their website and dynamic publishing applications. Later, while attending Carnegie Mellon University, Jared worked as a design researcher, investigating the independence of individuals diagnosed with congestive heart disease.

In 1994, Jared founded CoffeeKids, a design shop focused on helping small non-profits with their design challenges. Jared is always looking for ways for design to help solve complex social problems, and CoffeeKids allows Jared the chance to offer his design expertise to non-profits.

Jared graduated with a Masters in Design, emphasis on Interaction Design from Carnegie Mellon University, School of Design. He also earned a Bachelors in Design with Honors, emphasis in Visual Communication from Nova Scotia College of Art & Design.

Jared enjoys geeking out in used bookstores and is currently developing his hack skills as an amateur musicologist.