Sessions

"I love the educational atmosphere. It's great to learn from folks who are eager to learn themselves. Their ability to relate their experiences to the course material was really effective."
— Jason Goldman, Google

‘We’ll Always Have Paris’: What Makes a Memorable Service Experience?

Presented by Jennifer Bove and Ben Fullerton.

Join Jennifer Bove, the Vice President of User Experience at HUGE, and Ben Fullerton, an Interaction Designer at IDEO, as they explore what it takes to design services that keep people coming back for more. Jennifer and Ben will probe the dynamics of this subject, considering along the way other curious questions, such as: why do people get excited about intangible services in the same way they lust after the latest shiny lump of plastic?

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