This schedule is subject to change. Some sessions might shift days. No listed sessions will be removed.

Monday, August 11

Time	Event 1
5:00-7:30 pm	Registration
6:00-7:30 pm	Welcome Reception

Tuesday, August 12 - Day One

Time	Event 1
8:00-9:00 am	Registration and Light Breakfast
9:00-9:15am	Introduction Peter Merholz
9:15-10:15am	Keynote Interview Don Norman with Peter Merholz
10:15-10:30am	Session Jeffrey Veen
10:30-11:00am	Break
11:00-11:45am	Session to be scheduled
11:45am-12:30pm	Making a Creative Space: Lessons from the Neo-Futurists Sarah Nelson and Jay Torrance
12:30-2:00pm	Lunch
2:00-5:00pm	Workshops The workshops listed below run concurrently. You will choose one to attend. The earlier you register, the more likely you’ll get your top choice. We will provide a workshop-picker tool closer to the event.
	Storytelling for User Experience Design Taught by Kevin Brooks
	Become a Sticky Ninja Taught by Kate Rutter
	Good Design Faster Taught by Leah Buley and Brandon Schauer
	Prototyping With Flash Taught by Alexa Andrzejewski
	Design is Made of People Taught by Sarah Nelson and Julia Houck-Whitaker
	Unpacking Stories to Serve People Better Taught by Indi Young
	Drawing Ideas: Quick Sketching for Interaction Design Taught by Mark Baskinger
5:00-6:00pm	Too Much Light Makes The Baby Go Blind Neo-Futurists
6:00-7:30pm	Reception

Wednesday, August 13 - Day Two Back to top

Time	Event 1
8:00-9:00 am	Light Breakfast
9:00-9:15am	Introduction
9:15-10:00am	Keynote Scott Griffith, CEO of Zipcar
10:00-10:30am	Session to be scheduled
10:30-11:00am	Break
11:00-11:45am	TheDailyShow.com: Fake News, 24/7 Audrey Chen
	Ben: A Prototype for Democracy in the 21st Century Dave Wolf
11:45am-12:30pm	Service Design: The Next Step for User Experience Jennifer Bove, Ben Fullerton
12:30-2:00pm	Lunch
2:00-5:00pm	Workshops The workshops listed below run concurrently. You will choose one to attend.
	The Neo-Futurists Short Short Story Workshop Taught by Jay Torrance
	Beyond Wireframes - Making Interactive Sketches Taught by Dan Harrelson
	Making Thinking Tangible Taught by Todd Wilkens
	Design Management for User Experience Taught by Margaret Stewart and Graham Jenkins
	Live, Vast and Deep: Web-native Information Visualization Taught by Tom Carden and Michal Migurski
	Designing Gestural Interfaces Taught by Dan Saffer
5:00-6:00pm	Building Brands The Build Community: LIVESTRONG and Blanton Museum of Art Katherine Jones
6:00-7:30pm	Reception

Thursday, August 14 - Day Three Back to top

Time	Event 1
8:00-9:00 am	Light Breakfast
9:00-9:15am	Introduction
9:15-10:15am	Keynote Jane McGonigal
10:15-10:30am	Session to be scheduled
10:30-11:00am	Break
11:00-11:45am	Session Jake Barton
11:45am-12:30pm	From Kahlo to Contemporary: Designing Contexts for Connecting with Art at SFMOMA Peter Samis
12:30-1:30pm	Lunch
1:30-6:00pm	Exploratorium Field Trip San Francisco’s Exploratorium is the leading hands-on science museum in the country, if not the world. We will learn about the design of exhibits in the museum, the design of the website as a means to extend the visitor experience, and get behind-the-scenes access to the museum. And we’ll get to have fun!
6:00-7:30pm	Reception
7:30-10:00pm	SFMOMA is open late on Thursdays. Let’s go!

Friday, August 15 - Day Four Back to top

Time	Event 1
8:00-9:00 am	Light Breakfast
9:00-9:15am	Introduction
9:15-10:15am	Keynote
10:15-10:30am	Interaction Design and Physical Computing Mike Kuniavsky
10:30-11:00am	Break
11:00-11:45am	Designing for A Post-PC World Rachel Hinman
11:45-12:30pm	The Revolution will be Visualized
12:30-2:00pm	Lunch
2:00-2:45pm	The Future of the Web Browser Jesse James Garrett
2:45-3:30pm	Tap Is The New Click Dan Saffer
	Designing Natural Interfaces: Adventures in touchscreen, multi-touch, and multi-user experiences Nathan Moody and Darren David, Stimulant
3:30-4:00	Break
4:00-4:45	Human-Robot Interaction Aaron Powers, iRobot
	Wiimote Hacks Johnny C. Lee
4:45-5:30	Closing Plenary Bruce Sterling