Jeffrey was also one of the founding partners of Adaptive Path and project lead for Measure Map, the well-received web analytics tool acquired by Google in 2006, where he managed the user experience group responsible for some of the largest web apps in the world. As a consultant, he has been involved in designing the leading blog and social media applications on the web, including Blogger, TypePad, Flickr, and and National Public Radio.

Previously, Jeffrey served as the Executive Director of Interface Design for Wired Digital and Lycos Inc., where he managed the look and feel of HotWired, the HotBot search engine, Lycos.com and others.

In addition to lecturing and writing on Web design and development, Jeffrey has been active with the World Wide Web Consortium’s CSS Editorial Review Board as an invited expert on electronic publishing. He was also an original columnist for Webmonkey, the author of the acclaimed books “The Art & Science of Web Design” and “HotWired Style: Principles for Building Smart Web Sites”.

Before Yahoo!, she was a Design Director at AOL leading a range of community and personalization initiatives; Creative Director at AltaVista responsible for the AV Live portal and community tools and Chief Information Architect for Zip2 which produced a custom content management system for local city guides, entertainment guides, maps and yellow pages, including New York Today for the NYTimes.

She was the founding editor-in-chief of Boxes and Arrows, a role she served for 5 years. She is the author of several articles on interaction design history and design management and a founding member of the IA Institute. Erin has a BFA in Communication Design from East Carolina University (1986), Greenville NC and an MFA in Information Design from the Rochester Institute of Technology (1994), Rochester NY.

She is the author of the book Designing Social Interfaces with Christian Crumlish for O’Reilly Media and its related site designingsocialinterfaces.com.

Christian Crumlish has been living and working online since 1994. These days he is the curator of Yahoo!’s pattern library, a design evangelist with the Yahoo! Developer Network, and a member of Yahoo!’s Design Council. He is a director of the Information Architecture Institute and co-chair of the monthly BayCHI program.

He is the author of the bestselling The Internet for Busy People, and The Power of Many, and co-author most recently of Designing Social Interfaces with Erin Malone. He has spoken about social patterns at BarCamp Block, BayCHI, South by Southwest, the IA Summit, Ignite, Web 2.0 Expo, PLoP, IDEA, and Web Directions.

Nicole Lazzaro

Since founding XEODesign in 1992 Nicole’s design and research has improved over 40 million player experiences, including several popular franchises for casual audiences such as three of the Myst Series, Diner Dash, GoPets, Cosmopolitan Virtual Makeover, Mavis Beacon teaches Typing, Jeopardy Online, as well as creativity coaching for the designers of The Sims.

Nicole was the first person to use facial expressions to measure player experiences. Through this research which she published in 2004 she discovered that people’s favorite player experiences (PX) craft emotion by offering choices in four play styles: the Hard Fun from challenge and mastery, Easy Fun from exploration and role play, Serious Fun for relaxation and real work, and People Fun from the excuse to hang out with friends. XEODesign’s PX model on emotion and games called the 4 Fun Keys inspires a wide range of creative approaches for crafting more emotions from play. With the 4 Fun Keys developers access player’s emotional response to innovate early in the development cycle where there is much less risk.

BJ directs research and design at Stanford University’s Persuasive Technology Lab, is the author of Persuasive Technology: Using Computers to Change What We Think and Do, and does consulting work outside of academia and a ton of other really interesting stuff you can read about on his website.

She is a passionate advocate for web content strategy and speaks regularly on the topic to audiences around the country. As founder and president of Brain Traffic, Kristina oversees the agency’s three core service offerings: web content strategy, information architecture, and writing for websites. She is the author of Content Strategy for the Web (New Riders Voices that Matter).

Kristina Halvorson, friend of Adaptive Path, author of Content Strategy for the Web and founder and president of Brain Traffic, returns to UX Week to preach the gospel of content strategy! She’ll lead a workshop and give a talk. We’re excited to have her back.

Dave Gray, Founder and Chairman of XPLANE and co-author of the forthcoming book, Knowledge Games: The Visual Thinking Playbook, will also rock our world with a workshop that shows us how to apply game thinking to our design challenges.

Jeffrey Veen, one of Adaptive Path’s founding fathers and most recently, co-founder of the very cool Typekit, a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries, will give a talk on something awesome, because that’s how he rolls.

Nicole Lazzaro, Founder and President of XEODesign, Inc., is the world renowned expert on emotions and the fun of games and how to apply game design techniques to create more engaging products, services and games. She’ll lead a workshop for anyone who wants to understand how to use fun and emotion in the design of experience.

Leah Buley and Julia Houck-Whitacker, both of Adaptive Path will be leading returning workshops, Good Design Faster and  Design is Made of People, respectively.

Watch here for more updates as we fill out the line up.

Andrew Crow | UX Week 2009 | Adaptive Path from Adaptive Path on Vimeo.

The 5 Minute History of User Experience

Jeffrey Veen | UX Week 2009 | Adaptive Path from Adaptive Path on Vimeo.

5 Minutes on Imitation in Design

Alexa Andrzejewski | UX Week 2009 | Adaptive Path from Adaptive Path on Vimeo.